AI UGC dropped CPL from AUD$250 to AUD$54

"investment offer in Australia. The offer was targeted at high income couples, with leads dropping from an average CPL of AUD$250 to as low as AUD$54. Interestingly, the audience almost completely ignored our professionally designed creatives which we spent ages creating to satisfy the client's requests. I attached an example of one of the rough UGC concepts that was printing. It was rough around the edges, but people were literally commenting and sharing the ad."